Management - Report on RSE plc Essay Example | Topics and Well Written Essays - 2000 words

Management - Report on RSE plc - Essay Example After the evaluation, it has been concluded that the marketing division is mainly responsible for the overall planning, promotion, and sales of RSE products. In addition, the responsibility of the human resource department in making necessary changes has been indicated. The following set of recommendations is given to address the current management problems of RSE: take advantage of large opportunities for overseas expansion minimize the threat of economic crisis and trading costs launch an integrated marketing system create general integration and linkage across organizational systems enhance communication networks address organizational weaknesses employ an IT-based human resource system 1. Introduction In the face of the economic crisis, the Strategic Operations of Richard Shaw Enterprises (RSE) could only see the light in the future through expanding the business overseas. Over the last years until its initial public offering in 2006, RSE has been faring well in the UK Stock Exch ange market -- trading at 233p per share, and maintaining a decent profit margin. It had also significantly improved its brand image -- the company is increasingly acknowledged. In fact, its owner and founder, Richard Shaw, was recognized as the â€Å"Businessman of the Year† by the Confederation of British Industry (CBI) in 2000. However, like any other businesses, RSE is not spared from the threat of the economic crisis. Along with this, company is also experiencing serious problems in its business processes primarily in the Marketing Division. In addition, there is also an ongoing problem with regard to the integration and information linkage between the domestic and foreign offices, as well as across the major divisions in the organization. With these issues, this paper seeks to accomplish three things: (1) to report the current status of RSE’s business processes and its emerging business needs, (2) to present detailed information systems solutions that would addre ss such needs, and (3) to explain the relevance of implementing information systems and Internet applications to current business operations of RSE. 1.1 Background (Current Business Processes) Richard Shaw Enterprises (RSE) was founded in the year 1994, and was named after its owner Richard Saw. The company went public by the year 2006, and it has remained competitive in spite of the recession, and the high costs involved with the organization's trading operations. At present, RSE is situated in different locations, namely: Maidstone (Kent), Rome, Paris, as well as in Lagos, Nigeria. It is currently operating in two main trading strands: (1) buy and sell, and customization of shop fixtures, fittings, business machines, and other company equipment, and (2) auctioning of bankrupt office equipment, fixtures, and fittings. To top it all, RSE is equipped with technologically innovative information systems. In order to assist marketing managers in carrying out their functions, particularl y in closely monitoring product selling and distribution, the collateral reporting systems was installed. Moreover, in 1995, a computerized system for the payment of staff salaries was also installed. This was followed by the computerization of sales and purchase order processing in the year 2003. 2. Findings (Current Business Processes) Data used to present these findings were obtained from RSEs strategic review of operations in