The Relationship Between Pressure Groups and the News Media :: The Mass Media and Environmental Issues

Nowadays, it is comprehensible to hear that crowded citizens flourished on the street or gathered in front of the official government in assure to advocacy their appeals towards government or pressing the sluggish government. These phenomenons could be place by social activities lead by blackmail group and as the forms of expressing public opinion ( Grant, 19994). However, countersign media also reveals similar functions with pressure groups by attracting public prudence and raising public awareness on accredited issues, even influencing governments decision on a corking extent. This essay will mainly focus on analysising how pressure groups successfully utilize and affect intelligence media in terms of enhancing the public attention to their scats which accompany with a few negative examples of pressure groups about misues give-and-take media. Besides, this essay will critically argue about the relationship surrounded by pressure groups and news media some techni ques exerted by pressure groups in media arena and how news media reacted to pressure groups. There are several types of pressure groups alive in current society which they possess different values and aims. In details, causes groups may eager to set up authoritative debates in policy-making agenda and expected to receive effectual political action (Grant, 2000, P126) sectional groups might need to attract public attention to their problems but sometimes they prevent public attention in order to conducted via au fait consultative channels (Grant, 2000, P126) interest groups which easily to understand in its literal meanings utilise to upgrade their interest in political agenda by utilizing media (Grant, 2000, P127). Therefore, certain pressure groups require higher level of media assistance compared with others. Further more(prenominal), despite of pressure groups relate to political agenda, environmental groups have established long-history relationship with news media that could be identified by large amount of environmental articles in media reportage (Hansen, 1993, P5). In details, most well-known environmental groups employed well-to-do experience staff those workers involved in making environmental news before or providing environmental information to journalists that will guarantee their campaign issues are similar or familiar with favourable news reportage (Hansen, 1993, P5). However, environmental groups are taken significant advantages in news coverage compared with other pressure groups due to the environmental news are more mediagenic and equivalent to news criteria (Hansen, 1993, P5). Despite of the pressure groups require news media at a variety level, different form of news media might act diverse effects depends on its functions and targeted audiences.