'Promotion Strategies\r'

'For many years I have been considering the root word of acquirement a foreign lecture: for example, Italian or Spanish. I was always interested in foreign languages and linguistics, especially in European languages of Latin origin. Besides, almost of my far relatives have Italian grow and cannister speak Italian very good.I could instruct this language occasionally since my childhood and was truly interest with its melodiousness and beauty. nevertheless, unfortunately, I did non have a good deal of free time for learning a second language when I was perusing in high school, because I had to lodge in business organization about my teeny br separate.This summer when I was staying with my family in my home town, I saw an describeive glazed advertisement in a local sassyspaper. This ad was informing people about o saveing new language learning facilities and inviting people to join the lessons. Unfortunately, the composition was a little old and I was new-fashi 1d to e nter the course. Nevertheless, to my mind, advertising in a newsprint was a good promotional idea, because it was necessary to attract attention of general public and inform prey audience about opening the course.Three-four weeks later I bought a fresh newspaper and found there an article about that language school. The article was not only informing about opening some bargon courses, but also presenting opinions of the students and interviews with some teachers. Publi city, as an element of promotional mix, was also quite undefeated technique, because a great deal of capableness customers of such courses are young businessmen or officials, who devise to join international enterprises and are regular readers of newspapers.In addition, the pen of the article gave detailed explanations as to the company’s discount policy. In event, students and youth were offered up to 20% discount. Besides, those who could bring â€Å"a friend” as one more student of the cours e could receive extra 10% discount. Certainly, in such situation discounts are also among the most effective elements of sales promotion, because language courses can be interest for students and even for teenagers, who can be financially embarrassed.Couple of days later I visited my favorite bookstore in the center of the city and saw there a promotion agent, who was distributing flyers and leaflets to potential students of the course. He also had a variety of other promotional materials: for example, he was giving a pen and a colorful notebook to the people, who were entering their call to his list and intended to join the course.Probably, this was a little less effective strategy, because there were not many people in the bookstore who could be in reality interested in language courses. But it was a good opportunity to talk to a vocalisation of the school about the details of their programs.In addition, the company exhausted a lot of resources for advertising their services i n meshing. An up-to-date site was created, which had all necessary tuition about the lessons and was quite easy to navigate.  Besides, I could interpret their banners and small ads on other local mesh sites, attracting attention of numerous Internet users. I count that this strategy could also bring good results, because immediately everyone uses Internet and it is easy to reach potential customers by the web.Finally, there was one more very interesting promotional technique, which was directed not only on attracting new customers, but also on contest and stimulating the students to achieve great success in learning languages. As I could learn from Internet site of the language school, they were going to award the outgo students of the courses with different prizes, including a trip to the West beach of the Great Canyon. I suppose, this is one of the best promotional ideas, which can bring to very good outcomes.Unfortunately, I could not join the class of Italian becaus e it would take me minimum three months to complete the first level. But I had to be back to university to continue my study. Nevertheless, it was an amaze opportunity for me to observe how different promotional strategies act and can be effective in this particular marketing environment. I have to admit that marketing specialists of the language school were very well qualified, and they managed to calculate a very successful promotion campaign.Bibliography:PACE, social unit 15. (2001) Promotional Basics [Brochure]. The Center on knowledge and Training for Employment, The Ohio State University. OH: Columbus.\r\n'