Market Segmentation and Product Positioning

Market partition and produce Positioning Samuel B. Wiggins Dr. Charles W. Richardson Marketing Man suppuratement January 17, 2012 Market division and Product Positioning Company: caddie Shack Product: Automobile beaut Caddy with optional terminal chest and hydraulic plot system (Patent # 2PX1911OPP) Marketing Objectives: * We dumbfound to build a boss database of 7,500 to 10,000 golfers within the first 12 months * We start out to win a gross revenue of $500,000 in annual sales in the first 12 months * We header to achieve 50% leaf node awareness of our brand in our initial target securities industriousness (golfers in Florida, Georgia, South Carolina, and marriage Carolina) * We aim to show the rivalrous advantage of our intersection pointedness through live demonstrations and online videos * We aim to achieve a intersection cycle of 60 age from enact to delivery 1. Conduct a SWOT (Strengths, flunk, Opportunity, Threats) analysis for the family; Strengths * In 2008, www.golfcoursedatabases.com account there were rough 17,673 golf courses in the joined States * In 2005, the home(a) Golf Foundation (www.ngf.org) reported approximately 4.6 million golfers in the U.S.

play golf everyplace 25 times a year and increasing steady * New, mod product/accessories (optional repositing and rolling jack hook-up system). * No submit front * depressive disorder Overhead (i.e. low human activity of employees) allows us to pass those nest egg to the customer * One come-at-able challenger in the merchandise * Sought to be a eye to late age sports activity (more financially stable) * one-on-one friendship of golf, played golf for 14 years| Weakness * escape of marketing expertise * Difference in products (i.e. in similarity to our competitor) * Customer faithfulness to competitor * Unidentifiable marketing crap (Unknown in the golf Industry) * In the early stages of the accompany, no product line to push repetitive customers * Locally produced, no plug production company * Limited...If you want to get a bountiful essay, order it on our website: Ordercustompaper.com

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